What does that really
look like?
Will it work for me?
When shopping went online, we loved the reach and access it enabled but what we needed was information we could trust: what does that really look like? Will it work for me? Formal product descriptions and stock or studio-produced pictures of products didn’t give that real-life context.
We missed that human, real-life shopping experience. There’s nothing like touching, holding, and getting to know a product IRL yourself. But that’s not possible for many people, who simply don’t have the time. And so the next best thing is other shoppers trying out the product IRL and spilling the tea.
We’re on a mission to bring user-generated content – imagery, video, and authentic product reviews – to the forefront of online shopping experiences on retailer sites and media networks.
Tahreem Arshad
Founder & CEO
Meet our Founder
Tahreem is an e-commerce expert and leader in cutting-edge product marketing and content technologies. Prior to founding Sozie, Tahreem launched the Saatchi Institute as a Director at M&C Saatchi in London, UK. She specialized in the retail industry at EY in Toronto where she led large globally dispersed and multi-disciplinary teams as an Engagement Manager working with EY Canada’s Managing Partner. Tahreem graduated with distinction from McGill University, is a qualified Chartered Accountant, and holds a MBA from London Business School. She is an avid reader of history.
Meet our Investors
Sozie is a profitable high-growth tech Company backed by notable investors. While we are not currently open for investment, we are always interested in hearing from investors who can open doors to propel our growth. Sounds like you?
Meet our Team
